Hire Assistant at Stour Kayak
Communication | Context & Community
Europe | UNITED KINGDOM
It’s important that we strike a balance between positivity and informality and ensure the customers are aware of the risks inherent to the activity. We also need to make sure that the means of mitigating those risks are covered. Going over the risks associated with kayaking can be dry and boring, and if we were to list all the risks sequentially, the listener would just switch off. They’ll start focusing on other things. They become over-stimulated and then choose to not listen to any of the information. So, we try to inject humour and positivity into our pre-activity safety and risk briefings, keeping it relatively informal. This ensures that the kayakers concentrate and are better able to retain the information we provide.