Founder - 'Your Local Epidiemologist'
Public Health | Information Framing & Manipulation | Training & Support
North America | USA
People don’t usually think in numbers like epidemiologists do. So, part of the communication or the translation of science is how do you translate a very, very, very small statistic to get people’s brains around it? One thing that I learned is not to use percentages. So, instead of 50%, you say one-in-two people, instead of 20%, you say one-in-five people.