Founder – Your Local Epidemiologist
People don’t usually think in numbers, like epidemiologists do. So, part of the communication or the translation of science is how do you translate a very, very, very small statistic to get people’s brains around it? One thing that I learned is not to use percentages. So, instead of 50%, you say one-in-two people, instead of 20%, you say one-in-five people.