Author / Founder - See the Air
Environment | Assessing Risks & Trade-offs | Information Framing & Manipulation
Europe | SPAIN
People have a strange perception about air quality. They think that poor air quality only affects the lungs and a person's capacity to breathe, but it goes beyond that. It affects your heart, your brain and every cell of your body, but people don’t value their lungs as much as they value their heart. So, when the attention is redirected to heart problems, they become a bit more conscious about air quality.